Muja
Graphic Design / Web Development and SEO
Project Overview
Muja Kombucha is a vibrant beverage brand based in the UAE, offering naturally brewed kombucha infused with unique, refreshing flavors. The project aimed to combine a healthy, probiotic drink with a bold and memorable visual identity that captures joy, freshness, and energy — all while delivering a premium, market-ready product experience.
My Role:
I served as the Digital Project Manager from concept to launch, overseeing every stage of the creative and technical execution.
My responsibilities included:
- Leading the development of a complete brand identity.
- Overseeing full packaging design for all product SKUs, including custom can designs and photorealistic mockups.
- Designing and developing a fully customized E-commerce website with bespoke coding to enhance user experience and functionality.
- Coordinating with Senior Graphic Designer, Mohamed Shaheen, to ensure brand consistency across all touchpoints.
Project Goal:
The primary goal was to transform the client’s vision into a high-impact brand that stands out in the competitive health beverage market.
Quick Links:
Project Story
When the client first approached us, their vision was crystal clear:
“I want a product that radiates joy and energy in every sip — with packaging that turns heads the moment you see it.”
From that moment, I led the brand’s transformation journey — building a creative roadmap, aligning design concepts with market research, and translating the client’s ideas into a tangible product identity. Working closely with Mohamed Shaheen, we developed a packaging style that fuses bold colors, playful illustrations, and a premium health-driven look.
The website was built to mirror the same energy — a seamless, mobile-optimized, and visually engaging online store with custom-coded features that enhance the user journey.
In the end, we delivered exactly what the client envisioned — a joyful, vibrant brand that feels alive both on the shelf and online.
Highlights
Complete visual brand identity creation from scratch.
Custom packaging and mockups for multiple flavor variants.
Fully functional, custom-coded E-commerce platform.
Strategic project management ensuring brand consistency from concept to launch.
Let’s Build Your Brand Together
If you’re looking to create a luxury visual identity and a seamless e-commerce experience, I can help bring your vision to life. Let’s make your brand stand out.